In 1855, New Orleans own Christopher Henry Miller turned his pastry chef experience into the Miller Candy Corporation. His son-in-law, Augustus Elmer, eventually joined him. And around the turn of the century, the company's name was changed to Elmer-Miller. In 1914, Elmer's sons signed on to what is now known as Elmer Candy Corporation. Elmer Candy soon increased its national presence by adding a wide variety of confections and snacks—some of which are still favorites today: Heavenly Hash Eggs (1923) and Gold Brick® Eggs (1936). In the early 1960s, Roy Nelson became a partner in the enterprise. In 1963, he purchased the entire company from the Elmer family and encouraged his son Allan to join the endeavor. Elmer Chocolate, now run by the third generation of Nelsons, is the second largest heart box manufacturer in the country. Easter favorites Gold Brick®, Heavenly Hash and Pecan Eggs outsell national leaders five to one along the Gulf Coast. And the Elmer Chocolate name continues to create sweet memories for new generations of candy lovers.